Beauty Insider : The Body Shop
By Ghina Tuesday, September 10, 2013 beauty, beauty insider, body butter, brand, campaign, community trade, curious case of ruby, indonesia, mtg, ruby, the body shop, trafficking
Hello everyone,
Finally the newest beauty insider is coming *YEAY* Due to my late post, this week I'll post 2 post of beauty insider including this one.
(thebodyshop.com)
The Body Shop was founded in !(&^ by Anita Roddick in West Sussex, England. Anita got inspiration to make The Body Shop when she was travelling to California and found a shop that sells soap,lotions and perfumes that make by natural ingredients. Now, The Body Shop is being a part of L'oreal. Even L'oreal group still tested their products on animals, The Body Shop still use their protocol to not use animal testing.
The Body Shop is a pioneer of the clean business. I mean clean is they're against animal testing and their business also helping people. Even there are still some controversy about this, I actually see The Body Shop as a brand that's too good to be true. But they're real anyway :)
(tumblr)
Not only the products are excellent. Their famous body butter is nothing to talk about except the excellence of the products. What I want write is about how The Body Shop not only bring excellence when making products for customer but also bring awareness to their customers and public.
Community Trade
There are many project that The Body Shop do around the world, but the most famous one is Community Trade. This is not an aid that The Body Shop give for people, but this program will help people have long life job, especially to empower women in the area. So, they can do job continuously and gain profit from it.Community Trade means that the Company seek the finest raw ingredients from small scale farmers and traditional artisans that are expert in their skill. In exchange the company trade fairly and let suppliers freely in building price. From this project, not only helping people but the company also get profit by getting the finest ingredients.
The Body Shop always put where the raw ingredient origins, so you know what you use if from great hands.
Curious Case of Ruby
In 1998, The Body Shop creates self esteem campaign " Curios Case of Ruby". Ruby is appear as a normal size of woman that against "Barbie look" which is not realistic. This campaign show women that they're not alone and model look is not universal. It's teach that women should proud about themselves and not worry about not having Barbie look. You can read the full story in this link "Curious Case of Ruby, The Anti Barbie"
(http://absenceofalternatives.com/)
MTV Staying alive & The Body Shop Collaboration
Most famous collaboration that The Body Shop done is with MTV. Staying Alive is project that create awareness of young people about HIV/AIDS by MTV, The Body Shop is one of the partner. It started in 2007 and now this collaboration hatched several exclusive products like wallet, hand cream,lip butter, and perfume.
(http://puilee.com/files/gimgs/8_puimtvhiv1b_v2.jpg)
Other than 3 of the project that I mention above,The Body Shop also do some projects based on countries they have branches. There are some many project that If I write in this post will become very long.
One of the projects is anti trafficking campaign in Indonesia. The Body Shop for a long time has been known for anti trafficking campaign. Th stores nationwide asked customers sign petition to support anti trafficking
(thebodyshop.com.vn)
I hope you enjoy this edition of Beauty Insider. I love to write this because I respect The Body Shop and I'm The Body Shop addict.
Source:
- http://www.theguardian.com/fashion/fashion-blog/2011/nov/21/brief-history-of-body-shop
- http://www.thebodyshop.com/services/aboutus_history.aspx
- http://www.thebodyshop-usa.com/values/CommunityFairTrade.aspx
- http://absenceofalternatives.com/2011/06/the-curious-case-of-ruby-the-anti-barbie.html
3 Things:
- My new schedule give me flexibility to write, new post every tuesday and friday.
- I need a new routine for my breakout condition and still try to figure out
- I want to get rid of fried food but that's hard thing to do
