Lazy Girl's Beauty Diary

(from google search)

But if you ever wondered I got the grape fruit and raspberry 

Now, lets go back from the very first start. 

Maybelline was created by a new york chemist named T.L Williams in 1915. The name of Maybelline is inspired by his younger sister who liked to apply mixture of Vaseline and coal dust to make her lashes ticker. So, the name of Maybelline is come from two words Maybel and Vaseline. When I write this, I imagine having a conversation with grandma Maybel (how dare , to call her like that) about beauty tricks from the past and talking about beauty with her. Having a grandma like that is gonna be really cool. 

The first product that Maybelline made is a mascara. Don't imagine a normal modern mascara, the package is actually really different from the mascara that you know in real life. After 43 years selling the cake mascara, Maybelline launch the Ultra lash mascara which is the first automatic mascara like we know right now. 

In 1970, Maybelline add face ,lip, and nail product to their line. Continue the sucess of mascara, Maybelline launch Great Lash Mascara in 1971.Maybelline clamied that Great Lash Mascara is the most success mascara in the world. 

(from google search)

In 1991 the slogan "Maybe she's born with it.Maybe it's Maybelline is created. In my opinion this is the most iconic beauty brand slogan. 

Although Maybelline through some Acquisition, the most successful is with L'oreal in 1996. The new partnership allow Maybelline to innovate and creates most innovatives products. 

Do you know that now Maybelline's name is Maybelline New York?

In 2004 The company change its name dedicated to the headquarter in New York. 

Now,as you know Maybelline is a leading beauty company. The products are reachable from almost every part of the world. Maybelline keep up the good work with consistently making a great product. But In my opinion, Maybelline still have their identity as a great mascara maker which is great.They don't forget what they start and still maintain awesome job to give and create great quality yet affordable products for everyone. 

Just write comments, if you want me to write particular things in this series or you want to request other things.

3 things: